Mindstores, a commerce platform builder under WIR Group, is expanding its digital innovation across Southeast Asia through the development of Ti-Oan Market, an e-commerce platform designed specifically for the Timor-Leste market. Developed in collaboration with local partner Esperanca Timur Oan, Lda. (ETO), the initiative aims to strengthen the country’s digital commerce ecosystem while creating broader opportunities for local businesses and communities.
Designed as an inclusive and easy-to-use end-to-end commerce platform, Ti-Oan Market integrates product management, secure digital payments, and logistics within a single ecosystem. The platform also addresses Timor-Leste’s last-mile delivery challenges through integration with third-party logistics providers and dedicated pickup lockers secured by PIN access. This approach is designed to make online commerce more accessible and convenient while helping local businesses reach a wider market.
Beyond enabling digital transactions, Ti-Oan Market is built to support the long-term growth of Timor-Leste’s local commerce ecosystem. Mindstores will provide operational support and digital education, including training for local businesses and post-implementation technical assistance. By combining technology with capability building, the initiative is expected to help MSMEs strengthen their digital readiness and participate more effectively in the growing digital economy.
As internet penetration and smartphone adoption continue to grow in Timor-Leste, Ti-Oan Market represents an important step toward a more connected and inclusive retail landscape. Through this initiative, Mindstores aims to reach thousands of users in its initial stage while establishing a scalable foundation for the future development of digital commerce in the country.
