Mindstores is expanding the reach of everyday digital commerce through a collaboration with Alfamart and DANA, bringing quick commerce capabilities directly into the DANA application. The initiative enables users to access everyday essentials from Alfamart within an ecosystem they already use for digital payments, creating a more seamless journey from browsing and purchasing to payment and fulfillment. Powered by Mindstores’ commerce technology, the collaboration demonstrates how retail services can be embedded into high frequency digital platforms to make everyday shopping simpler and more accessible.
The collaboration also opens access to a significant digital audience. At the beginning of 2026, DANA had more than 200 million users, highlighting the scale of opportunity for integrated commerce services within one of Indonesia’s largest digital wallet ecosystems. Rather than requiring consumers to move between different applications, embedded quick commerce brings shopping closer to where digital activity is already happening, reducing friction while creating new touchpoints between consumers and retailers.
At the center of the integration is Mindstores Commerce Platform (MCP), which enables commerce capabilities to connect with partner ecosystems through a flexible and scalable technology architecture. Combined with Alfamart’s extensive retail network and DANA’s digital ecosystem, the platform helps connect digital demand with nearby physical retail infrastructure. This reflects Mindstores’ broader approach to quick commerce by enabling partners to integrate grocery shopping directly into their own platforms while supporting faster and more convenient fulfillment from nearby Alfamart stores.
For Mindstores, the collaboration represents more than adding another digital sales channel. It demonstrates how embedded commerce can turn existing digital ecosystems into new points of retail access, connecting technology, payments, and physical store networks in one customer journey. As consumer expectations continue to shift toward convenience and immediacy, Mindstores will continue to develop adaptable commerce solutions that help partners create more connected, relevant, and scalable shopping experiences.
